LinkedIn profile photo: 400×400px square, under 8MB. Banner: 1584×396px. Post image: 1200×627px. Company logo: 300×300px. Company banner: 1128×191px. LinkedIn recompresses everything on upload — what followers see is a processed version, not your original file.
| Image type | Recommended size | Max file size |
|---|---|---|
| Profile photo | 400 × 400 px | 8MB |
| Personal banner / background | 1584 × 396 px | 8MB |
| Post image (landscape) | 1200 × 627 px | 5MB |
| Post image (square) | 1200 × 1200 px | 5MB |
| Post image (portrait) | 627 × 1200 px | 5MB |
| Company logo | 300 × 300 px | 4MB |
| Company page banner | 1128 × 191 px | 4MB |
| Article header image | 1200 × 644 px | — |
The banner crop that catches most people off guard
A LinkedIn personal banner is 1584×396 pixels — a 4:1 ratio. On desktop, the full banner is visible. On mobile, LinkedIn crops the banner significantly — roughly the center 60–70% of the width is shown, and the top and bottom are further cropped. If your banner has text or a logo near the left or right edges, it will be cut off on mobile.
Design the banner so the most important visual element — your name, tagline, or brand identifier — sits in the center horizontal third. Treat anything beyond that as decorative background that may or may not be visible depending on the viewer's screen.
The same principle applies to company page banners (1128×191). The extremely wide aspect ratio means company banners are almost always just a background texture or gradient with a centered element — anything placed off-center is at risk on mobile.
Profile photos display at 200px — but upload at 400px minimum
LinkedIn displays profile photos at around 200px on desktop and smaller on mobile. A 400×400 upload gives LinkedIn enough resolution to display sharply at those sizes across retina and high-DPI screens, which effectively need 2× the display pixel count.
Uploading at 800×800 or 1000×1000 doesn't make your profile photo look better — LinkedIn downsamples to its serving size regardless. The 400×400 minimum is sufficient. The practical limit beyond which there is no benefit is around 800×800.
LinkedIn displays profile photos as a circle. The circle crop removes approximately 21% of the image area (the four corners). Center your face or logo with clear space around the edges. For professional headshots, the standard crop is from roughly mid-chest to just above the head, centered horizontally.
Post image sizes and what actually appears in the feed
LinkedIn feeds display post images at around 552px wide on desktop. A 1200px source image is downscaled to fit. This means uploading at exactly 1200px is sufficient — anything larger is reduced to the same display size.
One non-obvious behavior: if you post a single image, LinkedIn shows it inline. If you post multiple images (a carousel-style post), LinkedIn displays them in a grid or swipeable format with different cropping than single images. For carousel-style posts, square (1:1) images at 1200×1200 give the most consistent results across layouts.
LinkedIn also supports document posts (PDF carousels), which display at a different aspect ratio from image posts. For document carousels, each slide should be designed at 1080×1080 (square) or 1920×1080 (landscape).
Compressing LinkedIn images before upload
LinkedIn accepts files up to 8MB for profile and banner images, 5MB for post images. Well-prepared images at the recommended dimensions are well within these limits:
- Profile photo at 400×400 JPEG: typically 30–80KB — no compression needed
- Banner at 1584×396 JPEG: typically 200–600KB — well within 8MB
- Post image at 1200×627 JPEG: typically 200–800KB — compress to 500KB for fast uploads
If you're working from high-resolution source files (design exports, raw photography), compress to your target size before uploading. LinkedIn recompresses on its end, but starting from a clean, appropriately sized file produces better output than letting LinkedIn aggressively downscale a large original.
Company page images vs personal profile images
The key difference: company logos are displayed as squares, not circles. Personal profile photos get the circle treatment; company logos do not. This means a company logo with important elements in the corners won't be clipped, unlike a personal headshot.
Company page banners (1128×191) have an extreme aspect ratio — about 5.9:1. This is wider than a personal banner and gives even less vertical space. Most effective company banners are effectively full-bleed backgrounds with a single centered element: a tagline, a product image, or a brand colour treatment.